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|a 964412342
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|a 1787140016
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|a 658.8
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|a UAMI
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| 245 |
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|a JOURNAL OF HISTORICAL RESEARCH IN MARKETING :
|b australian marketing history, volume 3.
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| 260 |
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|a LONDON :
|b EMERALD Group PUBL,
|c 2016.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
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|a online resource
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| 490 |
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|a Journal of Historical Research in Marketing ;
|v v. 8, number 3
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| 504 |
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|a Includes bibliographical references.
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|a Q88003160000C1; JHRM_8_3_Text_V01; Introduction: mapping Australian marketing history; References; "He just smiled and gave me a Vegemite sandwich"; Introduction; Vegemite, advertising and its rise to icon status in Australia; Marketing vegemite in the USA; The 1980s Australian pop culture wave; US reactions to Vegemite and Australia post-1982; Conclusion; References; The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990; Introduction; The family fortune; Moving on; Another grocer, another brand; Centenary celebrations; A rural renaissance.
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| 505 |
8 |
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|a Teabag converts: the new market shakersUnilever steps up; Not Australian-owned; Outside endorsements; Conclusion; References; "It's time": revolution and evolution in Australian political advertising; Introduction; Official, commercial and popular nationalism; Methodology; "It's Time" for a revolution in political advertising; "Yes It's time": an evolution in political advertising; Conclusion; References; Department store innovation: David Jones Ltd., Australia, 1876-1915; Introduction; Retail innovation; The importance of context; Historical marketing and retailing literature.
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| 505 |
8 |
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|a Australasian department store historyTransnational influences on Australasian department store development; Research design; Findings I: Major innovation: a store of status; Implications of 1887 store design for complex innovation; Findings II: Development of the market for homemade clothing: a suite of minor innovations; Implications of developing the market for homemade clothing, for complex innovations; Historical perspective on David Jones department store innovations; Role of transnational influences on retail innovation in David Jones; Conclusion; References.
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| 505 |
8 |
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|a The Woman's Budget Bureau: friendship and consumption in AustraliaAdvertising in the budget; The Woman's Budget Bureau; Looking for friendship; The challenge of the Great Depression; Conclusion; References; Opening for business; The global pioneer; McCann Erickson -- global coloniser; Localising the global; References; Absence and the advertising historian; References; Marketing to the Big Middle: establishing Australian discount department stores; Marketing new retail formats; Discount department stores in the USA and Australia; The marketing concept.
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|a Leveraging established brands to encourage consumer adoption of new formatsThe transfer of public relations material to media coverage; Positioning and differentiation within the Big Middle; Conclusion; References.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Marketing
|z Australia
|x Management.
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| 650 |
|
0 |
|a Economics
|z Australia
|x History.
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| 650 |
|
6 |
|a Marketing
|z Australie
|x Gestion.
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| 650 |
|
6 |
|a Économie politique
|z Australie
|x Histoire.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Economics
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 651 |
|
7 |
|a Australia
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39QbtfRv8PPH7gCqhkJ8DK8bM
|
| 655 |
|
7 |
|a History
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Jones, Brian.
|t Australian Marketing History.
|d Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016
|z 9781787140004
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| 830 |
|
0 |
|a Journal of Historical Research in Marketing ;
|v v. 8, no. 3
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4745636
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL4745636
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 1426917
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| 938 |
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|a YBP Library Services
|b YANK
|n 13272323
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| 994 |
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|a 92
|b IZTAP
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