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Creating a Thriving Business : How to Build an Immensely Profitable Business in 7 Easy Steps /
Most business owners and leaders have expectations for today, hopes for tomorrow and dreams for down the road for their business. They say to themselves, if this is the business I have and that is the business I want, how do I get from here to there? By using a systematic, structured methodology bui...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Morgan James Publishing,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half title; Title; Copyright; Dedication; Table of Contents; Chapter Summaries; Acknowledgements; Introduction; Chapter One-Choosing A Business; Looking Inside: Ideas From Within; Looking Outward: Ideas From The World Around You; Inside And Out: Combining Both Approaches; Idea Sources: An Endless Well; Tough Choices: Product Or Customer First?; Major Factors: Narrowing Your Choices; Naming Your Business; Timing Issues; Tyranny Of The Urgent; The Business Choice Chicken-And-Egg Syndrome; Chapter Two-Recipe For A Thriving Business; Recipe For A Thriving Business
- Components Of A Thriving BusinessWhy This Structure Matters; A Unique Methodology; A Traditional Business Plan Versus The Structure Of Profitability™; Chapter Three-Step #1: Vision; Why You Need A Vision For Your Business; Vision: What Does It Really Mean?; Four Benefits Of Having A Compelling Vision; The Importance Of A Compelling Vision; Sources Of A Vision; Developing A Vision; Three Steps To Creating A Compelling Vision; What Does A Compelling Vision Look Like?; The Importance Of A Win/Win Experience; Mission Statement Versus Slogan Versus Vision; Incubating Your Vision; Three Problems
- Chapter Four-Step #2: Critical Success Factors And StrategyWhat Is A Critical Success Factor For A Business?; Your Critical Success Factors; Critical Success Factor Analysis: The Foundation; What Will This Analysis Accomplish?; Synchronizing Vision And Critical Success Factors; Making Implementation Measurable; Your Strategic Plan: The Road Map For Achieving Your Vision; Creating A Sustainable Competitive Advantage; Chapter 5
- Step #3: Marketing; Where Do Marketing And Sales Fit In?; The Importance Of Your Marketing And Sales Area; Overview Of Your Marketing And Sales Area
- Your Number Of Potential BuyersAwareness Of A Need For Your Product Or Service; Understanding Your Customer; Attractiveness Of Your Solution; Create Experiences Worth Repeating; Their Awareness Of Your Solution; Updating Your Critical Success Factors; Chapter 6-Step #4: Sales And Related Areas; Your Delivery Channels; Effectiveness Of Your Sales Processes; Sales Is An Ongoing Process; Meeting And Exceeding Your Customer's Expectations; Assessing Your Competition; Updating Your Critical Success Factors; Chapter 7-Step #5: Producing Your Product Or Service; What Production Means
- The Production Chicken-And-Egg SyndromeOverview Of Your Production Area; The Five Elements Of Your Strategic Advantage; Exceptional Versus Great Versus Good Versus Average; Product Cost Advantage; Product Quality; Delivery Time Or Convenience; Customer Service; The Uniqueness Of Your Product; Developing Your Strategic Advantage; Updating Your Critical Success Factors; Chapter Eight-Step #6: Financing Your Business; Why The Funding Of A Business Is So Important; Your Overall Financing Needs; Evaluating Your Financing Needs; Tools For Calculating Your Financing Needs; Types Of Financing