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When sport meets business : capabilities, challenges, critiques /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
SAGE Publications Ltd,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- SECTION A: THE NEW SPORT ENVIRONMENT; Chapter 1: When Sport Meets Business: A Brief Introduction
- Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen; Chapter 2: The Expansion of the Sport Goods Industry
- Anna Gerke and Maureen Benson-Rea; Chapter 3: When Globalisation and Migration Meet National and Local Talent Development
- Sine Agergaard; Chapter 4: Commodification and Commercialization of Elite Athletes
- Johannes Orlowski, Manuel Herter and Pamela Wicker; Chapter 5: The Business of Running
- Koen Breedweld and Jeroen Scheerder; Chapter 6: The Growth of Commercial Sponsorship
- Ulrik Wagner and Thorsten Dum; SECTION B: SPORT MARKETING AND MEDIA; Chapter 7: The Battle for Media Rights in European Club Football
- Harry Arne Solberg; Chapter 8: Ambush Marketing in Sport
- Simon Chadwick, Nicholas Burton and Cheri Bradish; Chapter 9: Sport, Social Media and Online Communities
- Bastian Popp and Herbert Woratschek; Chapter 10: Corporate Social Responsibility in Sport
- Mathieu Djaballah; SECTION C: SPORT AND FINANCE; Chaper 11: Profits, Championships and Budget Constraints in European ProSport
- Klaus Nielsen and Rasmus K. Storm; Chapter 12: Financial Fair Play in European Football
- Jan Pieper; Chapter 13: Corruption and the Governance of Sport
- Arnout Geeraert and Jens Sejer Andersen; SECTION D: SPORTING EVENTS; Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games
- Larissa Davies; Chapter 15: The Cost of Hosting International Sports Events
- Wladimir Andreff.