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|b Ingram Content Group
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|a GV716
|b .W346 2017
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|a 338.4/7796
|2 23
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|a UAMI
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|a When sport meets business :
|b capabilities, challenges, critiques /
|c [edited by] Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen.
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|a London :
|b SAGE Publications Ltd,
|c 2016.
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|a 1 online resource (256 pages)
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| 336 |
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|a text
|b txt
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|a SECTION A: THE NEW SPORT ENVIRONMENT; Chapter 1: When Sport Meets Business: A Brief Introduction -- Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen; Chapter 2: The Expansion of the Sport Goods Industry -- Anna Gerke and Maureen Benson-Rea; Chapter 3: When Globalisation and Migration Meet National and Local Talent Development -- Sine Agergaard; Chapter 4: Commodification and Commercialization of Elite Athletes -- Johannes Orlowski, Manuel Herter and Pamela Wicker; Chapter 5: The Business of Running -- Koen Breedweld and Jeroen Scheerder; Chapter 6: The Growth of Commercial Sponsorship -- Ulrik Wagner and Thorsten Dum; SECTION B: SPORT MARKETING AND MEDIA; Chapter 7: The Battle for Media Rights in European Club Football -- Harry Arne Solberg; Chapter 8: Ambush Marketing in Sport -- Simon Chadwick, Nicholas Burton and Cheri Bradish; Chapter 9: Sport, Social Media and Online Communities -- Bastian Popp and Herbert Woratschek; Chapter 10: Corporate Social Responsibility in Sport -- Mathieu Djaballah; SECTION C: SPORT AND FINANCE; Chaper 11: Profits, Championships and Budget Constraints in European ProSport -- Klaus Nielsen and Rasmus K. Storm; Chapter 12: Financial Fair Play in European Football -- Jan Pieper; Chapter 13: Corruption and the Governance of Sport -- Arnout Geeraert and Jens Sejer Andersen; SECTION D: SPORTING EVENTS; Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games -- Larissa Davies; Chapter 15: The Cost of Hosting International Sports Events -- Wladimir Andreff.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Sports
|x Economic aspects.
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| 650 |
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|a Sports
|x Aspect économique.
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| 650 |
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|a Sports
|x Economic aspects
|2 fast
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| 700 |
1 |
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|a Wagner, Ulrik,
|e editor.
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| 758 |
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|i has work:
|a When sport meets business (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH8ykrBt3xB9jvrmWyww83
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5601750
|z Texto completo
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| 936 |
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|a BATCHLOAD
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|a ProQuest Ebook Central
|b EBLB
|n EBL5601750
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