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The Activation Imperative : How to Build Brands and Business by Inspiring Action.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Blue Ridge Summit :
Rowman & Littlefield Publishers,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rosen, William. | |
| 245 | 1 | 4 | |a The Activation Imperative : |b How to Build Brands and Business by Inspiring Action. |
| 260 | |a Blue Ridge Summit : |b Rowman & Littlefield Publishers, |c 2016. | ||
| 300 | |a 1 online resource (223 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. | |
| 520 | |a In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 700 | 1 | |a Minsky, Laurence. | |
| 700 | 1 | |a Sutherland, Rory. | |
| 758 | |i has work: |a The activation imperative (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFJ9pyGKVGFfygxgG7Brjd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rosen, William. |t Activation Imperative : How to Build Brands and Business by Inspiring Action. |d Blue Ridge Summit : Rowman & Littlefield Publishers, ©2016 |z 9781442257047 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4731332 |z Texto completo |
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