Cargando…
The Handbook of Managing and Marketing Tourism Experiences.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front Cover; The Handbook of Managing and Marketing Tourism Experiences; Copyright Page; Contents; List of Contributors; Introduction; Experience Economy: Anatomy of an Experience; Tourism Experiences; Managing and Marketing Tourism Experiences; Experience Economy Framework: Empirical Studies within Tourism Context and Settings; References; Part I: Planning: Design and Creating Tourism Experiences Aim: to consider and analyze related issues and aspects in various fields/contexts; Chapter 1 Experience-Based Service Design; Introduction; Explore; Exploring the Business' Self-Sufficiency.
- Understanding the Customers ExpectationsDesign; Experience Value Promise; Creating Actors for Experience Show; Continuous Innovation and Creativity; Experience Theme; Experience Atmosphere; Experience Positioning; Customer Interface; Placing into the Customers Mind and Memorability; Case Study: Singapore Airlines Customer Experience Design; Conclusion; References; Chapter 2 Experience-Centric Approach and Innovation; Introduction; Theory; The Experience-Centric Approach and Concepts; Innovation, Experience-Centric Innovation, and Experience Innovation.
- Experience-Centric Innovation Vs. Experience InnovationThe Role of Experience Design and Market Intelligence in Experience-Centric Value Creation; The Context: Guided Tours; Tour Experience Design; Methodology; Findings and Discussion; Creating Novel Experiences through Product Innovation; Alternative tours; Free-guided tours; Product innovation in case of other tour types; Does Size Matter?; Imitation as a Threat; The Role of Knowledge Management and Dynamics of Knowledge; Consumer-Driven Innovation; Experience-Centric Innovation for Competitive Advantage?; Conclusion; References.
- Chapter 3 Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and SkillsIntroduction; Human Resources in the Tourism Field: The Importance of HRM Practices; Micro-Case 1: The Ritz-Carlton "Gold Standards"; Strategic Approach to Human Resources Management; Micro-Case 2: Refined Service and Exquisite Hospitality; From Servicescape to Experiencescape and from Emotional to Experiential Intelligence: Skills Set for Providing Tourism Experiences; Emotional Labor and Intelligence; Experience Encounter.
- Micro-Case 3: Tourism Experience Encounters in a HotelExperiential Intelligence and Skills in the Context of Tourism; HR Strategies for Developing Experiential Skills; Micro-Case 4: Total Quality Management; Conclusion; References; Chapter 4 Tourism Destination: Design of Experiences; Introduction; Literature Review; Approach and Contribution; The Role of Stakeholders in Design of Tourist Experience; Host community; DMOs; Tourism industry; Case Study; Conclusion; References; Chapter 5 Social Media and the Co-Creation of Tourism Experiences; Introduction.