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The Handbook of Managing and Marketing Tourism Experiences.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tou...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. |
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| Notas: | Interactions and Participation in Tourism Experiences: A Co-Creation and SDL Perspective. |
| Descripción Física: | 1 online resource (579 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781786352897 1786352893 9781786352903 1786352907 |