Culture and commerce : the value of entrepreneurship in creative industries /

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Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Khaire, Mukti, 1973- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2017]
Temas:
Cultural industries.
Entrepreneurship.
Arts > Economic aspects.
Arts > Marketing.
Entrepreneurship
Industries culturelles.
Entrepreneuriat.
Arts > Aspect économique.
entrepreneurs.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Arts > Economic aspects
Arts > Marketing
Cultural industries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The business of culture
  • Pioneer-entrepreneurs : creating markets and changing minds
  • Intermediaries : constructing meaning and value for markets
  • Doing their job : the functions of intermediaries
  • Maximizing influence : the features of intermediaries
  • Creators and producers : making art, making markets
  • Power and unpredictability : key challenges facing producers
  • Purpose and profit : strategies for balancing cultural and financial imperatives
  • New world, old rules : creative industries in the age of digitalization and globalization.

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