Playing to win : sports, video games, and the culture of play /

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In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Brookey, Robert Alan, 1959- (Editor ), Oates, Thomas Patrick (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington : Indiana University Press, [2015]
Colección:Digital game studies.
Temas:
Sports > Marketing.
Communication in marketing.
Sports spectators.
Video games.
Video games > Social aspects.
Cheerleading.
Communication en marketing.
Supporters.
Jeux vidéo.
Jeux vidéo > Aspect social.
spectators (event observers)
viewers (observers)
video games.
GAMES / Board
SPORTS & RECREATION / Sociology of Sports
Cheerleading
Communication in marketing
Sports > Marketing
Sports spectators
Video games
Video games > Social aspects
Acceso en línea:Texto completo
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Playing to Win : Sports, Video Games, and the Culture of Play /
Publicado 2015
Texto completo
Electrónico eBook
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Playing to win : sports, video games, and the culture of play /
Publicado 2015
Texto completo
Electrónico eBook
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