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Playing to win : sports, video games, and the culture of play /

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Brookey, Robert Alan, 1959- (Editor ), Oates, Thomas Patrick (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bloomington : Indiana University Press, [2015]
Colección:Digital game studies.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Playing to win :  |b sports, video games, and the culture of play /  |c edited by Robert Alan Brookey and Thomas P. Oates. 
264 1 |a Bloomington :  |b Indiana University Press,  |c [2015] 
264 4 |c ©2015 
300 |a 1 online resource (1 online resource (260 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Digital game studies 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
505 0 |a Part I: Gender Play -- -- The Name of the Game is Jocktronics : Sport and Masculinity in Early Video Games / Michael Z. Newman -- Madden Men : Masculinity, Race, and the Marketing of a Video Game Franchise / Thomas P. Oates -- Neoliberal Masculinity : The Government of Play and Masculinity in E-Sports / Gerald Voorhees -- The Social and Gender in Fantasy Sports Leagues / Luke Howie and Perri Campbell -- Domesticating Sports : The Wii, the Mii and Nintendo's Postfeminist Subject / Rene Powers and Robert Alan Brookey -- -- Part II. The Uses of Simulation -- -- Avastars : The Encoding of Fame within Sport Digital Games / Steven Conway -- Keeping it Real : Sports Video Game Advertising and the Fan-Consumer / Cory Hillman and Michael Butterworth -- Exploiting Nationalism and Banal Cosmopolitanism : EA's FIFA World Cup 2010 / Andrew Baerg -- Ideology, It's In The Game : Selective Simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers -- Yes Wii Can or Can Wii : Theorizing the Possibilities of Video Games as Health Disparity Intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power. 
520 |a In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge. 
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650 0 |a Sports  |x Marketing. 
650 0 |a Communication in marketing. 
650 0 |a Sports spectators. 
650 0 |a Video games. 
650 0 |a Video games  |x Social aspects. 
650 0 |a Cheerleading. 
650 6 |a Communication en marketing. 
650 6 |a Supporters. 
650 6 |a Jeux vidéo. 
650 6 |a Jeux vidéo  |x Aspect social. 
650 7 |a spectators (event observers)  |2 aat 
650 7 |a viewers (observers)  |2 aat 
650 7 |a video games.  |2 aat 
650 7 |a GAMES / Board  |2 bisacsh 
650 7 |a SPORTS & RECREATION / Sociology of Sports  |2 bisacsh 
650 7 |a Cheerleading  |2 fast 
650 7 |a Communication in marketing  |2 fast 
650 7 |a Sports  |x Marketing  |2 fast 
650 7 |a Sports spectators  |2 fast 
650 7 |a Video games  |2 fast 
650 7 |a Video games  |x Social aspects  |2 fast 
700 1 |a Brookey, Robert Alan,  |d 1959-  |e editor.  |1 https://id.oclc.org/worldcat/entity/E39PCjGHMvhvHvP8ymXtHjrYvb 
700 1 |a Oates, Thomas Patrick,  |e editor. 
758 |i has work:  |a Playing to win (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFGTqbmy9HgxydqCddgfC3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |t Playing to win : sports, video games, and the culture of play.  |d Bloomington : Indiana University Press, [2015]  |z 9780253014993  |w (DLC) 2014017133  |w (OCoLC)873762374 
830 0 |a Digital game studies. 
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