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Showmen, sell it hot! : movies as merchandise in golden era Hollywood /
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, tele...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Pittsburgh, Pennsylvania :
GoodKnight Books,
[2013]
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; Prologue: Unsung Heroes; 1. About Those So-Called "Good Old Days"; 2. All Aboard the Mutilation Express; 3. Titillated to Distraction; 4. When RKO Flew Down to Rio; 5. Metro and the Marxes; 6. Metro's Jean Harlow Closeout Sale; 7. The Pair That Curled Your Hair; 8. The Great Jesse James Box-Office Raid; 9. John Ford's Evergreen Stagecoach; 10. The Three Million Dollar Splurge; 11. Campaigning for Kane; 12. The Thinking Man's Exploitation Shockers; 13. Stateside Theatres of War; 14. Paramount's Road to Sunset Boulevard.
- 15. Wilder's Ace Goes in the Hole16. Forgotten But Not Gone: My Son John; 17. Metro and the Red Badge Blow Off; 18. Columbia and Kazan's Waterfront Haul; 19. The Mighty Monarch of Melodramas; 20. "100 Percent Pure Gravy"; 21. Universal Makes Box-Office Music; 22. Warner Bros. and the James Dean Cult; 23. I Call It "Fashion Noir"; 24. Psycho Salesmanship; 25. A Memphis Screamiere; 26. Exhibition's Baby Jane Blastoff; 27. Warner Bros.' Bull's-Eye Selling of Bonnie and Clyde; Epilogue: Lights Out; Chapter Notes; Index; About the Author; Praise for Showmen, Sell It Hot!