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Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2016.
|
| Colección: | Online access with EBA: Emerald Business, Management & Economics.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a McIntyre, Charles. | |
| 245 | 1 | 0 | |a Multi-Channel Marketing, Branding and Retail Design : |b New Challenges and Opportunities. |
| 260 | |a Bingley : |b Emerald Group Publishing Limited, |c 2016. | ||
| 300 | |a 1 online resource (274 pages) | ||
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| 505 | 0 | |a Front Cover; Multi-Channel Marketing, Branding and Retail Design; Copyright Page; Contents; List of Contributors; Introduction; Part I: The Design Process -- Branding, Marketing and Customer Experience in a Multi-Channel World; 1 Branding: At the Heart of the Relationship between Product Marketing and Design; Introduction; Design and Brand Identity; Signs at the Crossroads of Design and Branding; Semantics of Products: A Tool for Expressing Brand Values; Design and Emotional Attachment to Brand; Product Design and Consumer Behavior. | |
| 505 | 8 | |a Design as a Creator of Meaning and a Driver of Consumer Attachment to a BrandDesign, Branding, and Innovation; Branding and Innovation; Design and Innovation; Mutual Influence of Design and Branding on Product Innovation; Conclusion; References; 2 Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education; Introduction; Retail, Store Design, and Lifestyle -- Retail 1.0, 2.0, and 3.0; The Gaps Evident in Research, Practice, and Educational Disciplines; The Gap between Research Disciplines. | |
| 505 | 8 | |a The Gap between Research and PracticeThe Gap between Educational Disciplines; Conclusion; References; 3 Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and Branding; Introduction; Brand Communication Control and Female Body Image; Social Media as an Agent of Brand Message Change; Social Networking Interactivity, Discourse and Brandstorms; Conclusion; References; 4 Selling the Brand Story: Social and Business Innovation in a One for One® Business Model; Introduction; Context. | |
| 505 | 8 | |a CSR and Business-Stakeholder RelationsBusiness Innovation: Social Entrepreneurship and the Buy-One-Give-One Model; Conclusion; References; Part II: Structural Experience in Retail Design and Brand Marketing -- Real World and Beyond; 5 Front of House Design and Marketing Effects: Town and City Streetscapes and Meaning in Exterior Retail Brand Experience; Introduction; The Symbiotic Value of Retail Brand and Place and Space Meanings in Built Environments: Big Store Examples; Retail's Historical Import in Town and City Place Distinction and Attractiveness. | |
| 505 | 8 | |a Modernist Retail Evolution Relative to Local Place DegradationReviewing External and Retail Façade Attention in the Design Literature; Key Urban Architectural Factors of Exterior Attractiveness; Conclusion; References; 6 Big Store Design and Marketing Effects: Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption; Introduction; The Re-Enchantment of Consumption; Non-Western Shopping Malls and Socio-Political Aspects of Re-Enchantment; Conclusion; References. | |
| 500 | |a 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies. | ||
| 520 | |a This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Marketing channels. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 6 | |a Circuits de distribution. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Marketing channels |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 700 | 1 | |a Melewar, T. C. | |
| 700 | 1 | |a Dennis, Charles. | |
| 776 | 0 | 8 | |i Print version: |a McIntyre, Charles. |t Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities. |d Bingley : Emerald Group Publishing Limited, ©2016 |
| 830 | 0 | |a Online access with EBA: Emerald Business, Management & Economics. | |
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