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Multi-Channel Marketing, Branding and Retail Design : New Challenges and Opportunities.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2016.
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| Colección: | Online access with EBA: Emerald Business, Management & Economics.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. |
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| Notas: | 7 Small Store Design and Marketing Effects: Experiential Developments in SME Fashion Pop-Up Store Strategies. |
| Descripción Física: | 1 online resource (274 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781786354556 1786354551 |