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|a Traitler, Helmut.
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|a Food Industry R & D :
|b a New Approach.
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|a Somerset :
|b Wiley,
|c 2016.
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|a 1 online resource (312 pages)
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|a text
|b txt
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|a Title Page ; Copyright Page; Contents; About theÄuthors; Foreword; Preface; Acknowledgment; Part 1 What we have today and how we got here ; Chapter 1 A typical food R & D organization: Personal observations ; 1.1 Introduction; 1.1.1 Business people always know better; 1.2 A Look Back inẄonderment; 1.2.1 Innovation is everyone's business; 1.2.2 Let's goändḧave aÈdrink; 1.2.3 Never give upändÈcontinue toḧope; 1.3 A Look Back to the Beginnings of a Typical Food Industry R & D ; 1.3.1 It all starts withäÈgreat idea; 1.3.2 People were frightened; 1.3.3 Are weÈdepleting our resources?
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|a 1.3.4 Focus, focus, focus1.3.5 A historic perspective; 1.3.6 Let's cut costs; 1.3.7 Food industry has simple andẗangible goals; 1.4 From Single andÈLarge toÈMultiple andÈComplex; 1.4.1 Nutrition has growing pains; 1.4.2 The new risk management approach: Many projects; 1.4.3 Too many projects? No problem, reorganize; 1.5 Why Does the Food Industry Need R & D After All? ; 1.5.1 Million dollar answers toẗheÈmillion dollar question; 1.5.2 Here weÈgo: Justifications; 1.5.3 Because weÈcan is aÈgreat reason!; 1.5.4 New product development is everything, or is it not?; 1.5.5 Consumer is king.
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|a 1.5.6 It's all about long-term thinking, stupid 1.6 Summary andÈMajor Learning; REFERENCES; Chapter 2 A typical food R & D organization: The world consists of projects ; 2.1 All R & D Work Is Project Based ; 2.1.1 Project has many meanings; 2.1.2 Third-generation R & D ; 2.1.3 Strategic business units became popular; 2.1.4 Organization is everything; 2.1.5 Freeze theÈproject design; 2.1.6 How free can youÈbe?; 2.1.7 Small is beautiful; 2.1.8 pipelines; 2.1.9 Try it out first; 2.2 Project Management; 2.2.1 Manage or lead? Manage andÈlead; 2.2.2 Select theÈright project andÈdeliver.
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|a 2.2.3 Teamwork is not everything, it's theönly thing!2.3 All Projects Are Sponsored; 2.3.1 SBUs: TheÈnew, old kid onẗheÈblock, happy anniversary!; 2.3.2 Accountability andÈresponsibility: AÈ"repartition" ofÈroles; 2.3.3 SBU demands, R & D delivers ; 2.3.4 A brief comes fromäbove; 2.4 The Predictable Organization; 2.4.1 First ritual: Research theÈconsumer; 2.4.2 From "business scenario" toÈ"business plan"; 2.4.3 More rituals; 2.4.4 Projects never seem toÈdie; 2.4.5 It's all about results; 2.5 Valuation ofÈProjects; 2.5.1 Your project could have delivered more!; 2.5.2 That's what others invest.
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|a 2.5.3 Sell your project better: Start by explaining it soẗhat everyone can understand it2.5.4 Communication is king!; 2.5.5 Speed is everything; 2.6 Summary andÈMajor Learning; References; Chapter 3 A critical view of today's R & D organization in the food industry: Structures and people ; 3.1 A Typical Setup of a Food R & D Organization ; 3.1.1 New idea? Let's wait; 3.1.2 Food is aÈconservative beast; 3.1.3 Small is beautiful, or is it not?; 3.1.4 Ingredient is king; 3.1.5 Quality andÈsafety are not everything, they're theönly thing!; 3.1.6 Technologies are always product related.
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|a 3.1.7 What's my project worth?
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|a Research and development represents a vast spread of topics and can be an arena for controversy. In academia, such controversy may stem from conflicting interpretations of data and subsequent conclusions, the question of who was first to discover a particular finding and whether or not the said finding is of any value to the scientific community. R & D in corporate environments is mostly defined and driven by costs and clearly identified, consumer-focused targets. There is, however, common ground between these two approaches as both strive to maximize knowledge, though for different reasons and in differnt ways. The equipment and scientific rigor may be similar or identical, however their usage, approach and interpretation are different. This book discusses the history and background of today's food industry R & D as seen by consumers, academia and the industry itself, with several chapters dedicated to new and disruptive approaches. A must-read for all professionals in the packaged goods industry as well as students who aspire to contribute to this new industry, forcefully driven by R & D.
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|a Includes bibliographical references at the end of each chapters and index.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Coleman, Birgit.
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|a Burbidge, Adam.
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776 |
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|i Print version:
|a Traitler, Helmut.
|t Food Industry R & D : A New Approach.
|d Somerset : Wiley, Ã2016
|z 9781119089391
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856 |
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