Stories for work : the essential guide to business storytelling /

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"Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the ri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dolan, Gabrielle (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton, Qld : John Wiley & Sons Australia, Ltd., 2017.
Temas:
Business communication > Technique.
Oral communication.
Storytelling > Technique.
Communication dans l'entreprise > Technique.
Communication orale.
Art de conter > Technique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Business Communication > General.
Oral communication
Storytelling > Technique
Australian
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The science of storytelling
  • Four types of stories you need in business
  • How to find stories for work
  • How to construct and share your stories
  • Stories that work for presentations
  • Stories that work for change
  • Stories that work for sales
  • Stories that work for values and vision
  • Stories that work for your personal brand
  • Stories that work for coaching
  • Stories that work for job interviews
  • Stories that work for newsletters and blogs
  • Australia Post case study
  • Bupa case study
  • Spark case study.

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