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Faires Management und Marketing.

This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wiesner, Knut A.
Formato: Electrónico eBook
Idioma:Alemán
Publicado: De Gruyter, 2016.
Temas:
Acceso en línea:Texto completo

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