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Faires Management und Marketing.
This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
De Gruyter,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn960040345 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 161118s2016 xx ob 001 0 ger d | ||
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| 019 | |a 965800561 |a 968071368 |a 969009724 |a 979947811 | ||
| 020 | |a 3486719122 |q (ebk) | ||
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| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wiesner, Knut A. | |
| 245 | 1 | 0 | |a Faires Management und Marketing. |
| 260 | |b De Gruyter, |c 2016. | ||
| 300 | |a 1 online resource (250 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rda | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Vorwort ; Inhaltsverzeichnis ; Abbildungsverzeichnis ; Abkürzungsverzeichnis ; 1 Einführung ; 2 Rahmenbedingungen und Entwicklungen ; 3 Herausforderungen zukunftsfähigen Managements und Marketings ; 3.1 Herausforderung Glaubwürdigkeit und Vertrauen. | |
| 505 | 8 | |a 3.2 Herausforderung gesellschaftliche Verantwortung 3.3 Herausforderung Nachhaltigkeit ; 3.4 Herausforderung Gesundheit und Natürlichkeit ; 3.5 Herausforderung Gleichbehandlung und Diversity ; 4 Fairness als strategischer Ansatz ; 5 Management und faires Marketing. | |
| 505 | 8 | |a 6 Globalverantwortung des Managements 6.1 Natur, Ressourcen und Klima ; 6.2 Zivilisation, Kultur und Gesellschaft ; 7 Fairness im Stakeholder Management und Marketing ; 7.1 Heimatstaat und andere Staaten ; 7.2 Medien und Öffentlichkeit ; 7.3 Mitarbeiter und ihre Gremien/Organisationen. | |
| 505 | 8 | |a 7.4 Kunden 7.4.1 Privatkunden ; 7.4.2 Geschäftskunden ; 7.5 Lieferanten und weitere Geschäftspartner ; 7.6 Eigen- und Fremdkapitalgeber ; 7.7 Anwohner und Nachbarn ; 7.8 Verbraucher- und Umweltschutzorganisationen, NGOs und Verbände ; 7.9 Wettbewerber. | |
| 505 | 8 | |a 8 Angewandtes faires Marketing 9 Resümee und Ausblick ; Quellen ; Stichwortverzeichnis. | |
| 520 | |a This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a In German. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Economics / General. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 655 | 4 | |a Economics. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4746195 |z Texto completo |
| 938 | |a De Gruyter |b DEGR |n 9783486719123 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4746195 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis27565108 | ||
| 994 | |a 92 |b IZTAP | ||