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Faires Management und Marketing.
This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products an...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
De Gruyter,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success. |
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| Descripción Física: | 1 online resource (250 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 3486719122 9783486719123 9783110396744 3110396742 |