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Marketing plans : how to prepare them, how to profit from them /
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2016.
|
| Edición: | Eighth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |