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Marketing plans : how to prepare them, how to profit from them /
In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2016.
|
| Edición: | Eighth edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a McDonald, Malcolm, |e author. | |
| 245 | 1 | 0 | |a Marketing plans : |b how to prepare them, how to profit from them / |c Malcolm McDonald, Hugh Wilson. |
| 250 | |a Eighth edition. | ||
| 264 | 1 | |a Hoboken : |b Wiley, |c 2016. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Revised edition of the authors' Marketing plans, 2011. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
| 700 | 1 | |a Wilson, Hugh, |d 1962- |e author. | |
| 758 | |i has work: |a Marketing plans (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFKCtRfrk3t67TjvBg3cMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a McDonald, Malcolm. |t Marketing plans. |b Eighth Edition. |d Hoboken : Wiley, 2016 |z 9781119217138 |w (DLC) 2016022150 |w (OCoLC)949850913 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7104482 |z Texto completo |
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