Marketing plans : how to prepare them, how to profit from them /

In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: McDonald, Malcolm (Autor), Wilson, Hugh, 1962- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2016.
Edición:Eighth edition.
Temas:
Marketing > Management.
Marketing > Planning.
Marketing > Gestion.
Marketing > Planification.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Marketing > Planning
Acceso en línea:Texto completo
Descripción
Sumario:In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.
Notas:Revised edition of the authors' Marketing plans, 2011.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781119309895
1119309891
9781119217176
1119217172
9781119217183
1119217180

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