The New Icons? : the Art of Television Advertising.

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Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rutherford, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, 1994.
Edición:2nd ed.
Temas:
Television advertising.
Publicité télévisée.
Television advertising
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Contents
  • List of Photographs
  • Acknowledgments
  • Introduction: Ads as Art
  • 1 The First Clios (1948-58)
  • In the Beginning
  • Hard Sell/Soft Sell
  • Exploring the Affluent Society
  • On Materialism
  • 2 Studies in American Excellence
  • Living in 'Marlboro Country' (1963-71)
  • Coca-Cola's America (1969-82)
  • Pepsi's 'New Generation' (1984-6)
  • About Campaigns
  • 3 Art in the Service of Commerce
  • The 'Creative Revolution'
  • The Young & Rubicam Collection
  • Britain's Creative 'Breakthrough'
  • The Canadian Accent
  • A Postmodern Form?
  • 4 Reading the Bessies
  • Identities
  • Everyday life
  • Tradition, Nature, and Modernity
  • The Gospel of Consumption
  • 5 The Cannes Lions, Etc. (1984-92)
  • Apple's 1984
  • The World's Best Commercials?
  • Sex, Laughs, and Rock 'n' Roll
  • Images of Products
  • 6 The Captivated Viewer and Other Tales
  • A Marketing Tool?
  • Making Popular Culture
  • The Active Viewer
  • Afterword: Travels in Europe (October 1992)
  • Appendix: How to View Commercials
  • Listing of Commercials
  • Sources
  • Index
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • Y
  • Z.

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