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The New Icons? : the Art of Television Advertising.
Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
1994.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |