Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stevens, Drew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Momentum Press Health, 2016.
Edición:First edition.
Colección:Practice management collection.
Temas:
Medical care > Marketing.
Medical offices > United States > Management.
Medicine > Practice > United States.
Marketing.
Marketing
Practice Management, Medical
Cabinets de médecin > États-Unis > Gestion.
Médecine > Pratique > États-Unis.
marketing.
Medical care > Marketing
Medical offices > Management
Medicine > Practice
United States
branding
how to run a medical practice
marketing
medical consulting
practice management
practice management books
practice management branding
practice management marketing
small business management
what is a practice management program
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Marketing foundations: relationship
  • 2. Creating value and differentiation
  • 3. The importance of target marketing
  • 4. Learning to articulate value with a proper message
  • 5. Integrated marketing: conveying the message
  • 6. Patient loyalty for referrals
  • 7. Patient review sites and the benefits of reputation management
  • 8. Websites and social media for doctors and staff
  • 9. Using staff as marketing avatars
  • 10. Thoughts on portals
  • Index.

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