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Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Momentum Press Health,
2016.
|
| Edición: | First edition. |
| Colección: | Practice management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn958301026 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 160913s2016 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCO |d OCLCF |d OCLCO |d BTCTA |d VT2 |d OCLCQ |d IDEBK |d EBLCP |d YDX |d MERUC |d CUY |d ZCU |d ICG |d DKC |d USU |d AU@ |d UKAHL |d TEF |d NYMPP |d TEF |d OCLCO |d OCLCQ |d OCLCA |d OCLCO |d OCL |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 957655460 |a 957683647 |a 958412568 | ||
| 020 | |a 9781606509401 | ||
| 020 | |a 1606509403 | ||
| 020 | |a 160650939X |q (Trade Paper) | ||
| 020 | |a 9781606509395 | ||
| 020 | |z 9781606509395 | ||
| 024 | 3 | |a 9781606509395 | |
| 035 | |a (OCoLC)958301026 |z (OCoLC)957655460 |z (OCoLC)957683647 |z (OCoLC)958412568 | ||
| 037 | |a CL0500000782 |b Safari Books Online | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a R728 | |
| 050 | 4 | |a RA410.56 | |
| 060 | 4 | |a W 74.1 |b S746l 2016 | |
| 082 | 0 | 4 | |a 362.10688 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Stevens, Drew, |e author. | |
| 245 | 1 | 0 | |a Little book of healthcare marketing : |b helping clinics and practitioners build brand and a thriving practice / |c Drew Stevens. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Momentum Press Health, |c 2016. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Momentum Press practice management collection | |
| 588 | 0 | |a Online resource; title from title page (viewed September 12, 2016). | |
| 500 | |a Includes index. | ||
| 520 | 8 | |a Annotation |b Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your a oemarketinga world. Todaya (TM)s doctors must create a communitya "a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you. | |
| 505 | 0 | |a 1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Medical care |x Marketing. | |
| 650 | 0 | |a Medical offices |z United States |x Management. | |
| 650 | 0 | |a Medicine |x Practice |z United States. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 2 | |a Practice Management, Medical | |
| 650 | 6 | |a Cabinets de médecin |z États-Unis |x Gestion. | |
| 650 | 6 | |a Médecine |x Pratique |z États-Unis. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Medical care |x Marketing |2 fast | |
| 650 | 7 | |a Medical offices |x Management |2 fast | |
| 650 | 7 | |a Medicine |x Practice |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 653 | |a branding | ||
| 653 | |a how to run a medical practice | ||
| 653 | |a marketing | ||
| 653 | |a medical consulting | ||
| 653 | |a practice management | ||
| 653 | |a practice management books | ||
| 653 | |a practice management branding | ||
| 653 | |a practice management marketing | ||
| 653 | |a small business management | ||
| 653 | |a what is a practice management program | ||
| 758 | |i has work: |a Little book of healthcare marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCDPCwFbbXbJjYgjVbDbd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781606509395 |w (OCoLC)984516435 |
| 830 | 0 | |a Practice management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4659278 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34379034 | ||
| 938 | |a Baker and Taylor |b BTCP |n BK0020447217 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4659278 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis35648140 | ||
| 938 | |a Momentum Press |b NYMP |n 9781606509401 | ||
| 938 | |a YBP Library Services |b YANK |n 13146449 | ||
| 994 | |a 92 |b IZTAP | ||