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Handbook of brand relationships /
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2015.
|
| Colección: | Advertising and consumer psychology.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 035 | |a (OCoLC)958109930 |z (OCoLC)1082249609 |z (OCoLC)1259167903 |z (OCoLC)1290075102 |z (OCoLC)1300706770 |z (OCoLC)1354569691 | ||
| 050 | 4 | |a HF5415.55 |b .H36 2015 | |
| 082 | 1 | 4 | |a 658.812 |b H236 |
| 082 | 0 | 4 | |a 658.812 |b H236 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Handbook of brand relationships / |c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| 260 | |a London ; |a New York : |b Routledge, |c 2015. | ||
| 300 | |a 1 online resource (xxi, 424 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advertising and Consumer Psychology | |
| 500 | |a "Society for consumer psychology." | ||
| 500 | |a Originally published 2009 by M.E. Sharpe. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions. | |
| 520 | |a Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Brand choice. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marques de commerce |x Choix. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Brand choice |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 700 | 1 | |a MacInnis, Deborah J. | |
| 700 | 1 | |a Park, C. Whan. | |
| 700 | 1 | |a Priester, Joseph W. | |
| 710 | 2 | |a Society for Consumer Psychology. | |
| 758 | |i has work: |a Handbook of brand relationships (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxWRHDhDWjXJJQMfQQxym |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780765623577 | |
| 830 | 0 | |a Advertising and consumer psychology. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1900131 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a Taylor & Francis |b TAFR |n 9781315703886 | ||
| 994 | |a 92 |b IZTAP | ||