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Handbook of brand relationships /
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2015.
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| Colección: | Advertising and consumer psychology.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. |
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| Notas: | "Society for consumer psychology." Originally published 2009 by M.E. Sharpe. |
| Descripción Física: | 1 online resource (xxi, 424 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781315703886 1315703882 9781317469179 1317469178 9781317469186 1317469186 1317469194 9781317469193 1282554832 9781282554832 9786612554834 6612554835 0765626489 9780765626486 |