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Does marketing need reform? : fresh perspectives on the future /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon :
Routledge,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems
- pt. 2. Are marketing's problems self-correcting?
- pt. 3. Rethinking marketing's sacred cows
- pt. 4. Adjusting to marketing's changing context
- pt. 5. Marketing and its stakeholders
- pt. 6. Academia, heal thyself : reforming marketing scholarship and education
- pt. 7. A new mission for marketing.