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Mind genomics : a guide to data-driven marketing strategy.
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before on...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Switzerland] :
Springer,
2016.
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| Colección: | SpringerBriefs in business.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword by Howard Moskowitz; Preface; Contents; About the Authors; About Howard Moskowitz; Introduction; 1 Introduction to Basic Concepts of Mind Genomics; Abstract ; 1.1 Phases of Mind Genomics; 1.1.1 Phase #1: Building of the MicroScience (Stage #1); 1.1.2 Phase #1: Polling of the Market (Stage #2); 1.1.3 Phase #1: Analysis of the Polling Results (Stage #3); 1.1.4 Phase #1: The Broadband Marketing Campaign with the Best Three Slogans (Stage #4); 1.1.5 Phase #2: Typing of the Customer (Stage #1); 1.1.6 Phase #2: Determination of the Target Action (Stage #2).
- 1.1.7 Phase #2: Analysis of the Profit (Stage #3)1.1.8 Phase #2: Building the Experience Base (Stage #4); 1.1.9 MicroScience Revisited (Phase #1 Revisited); 1.1.10 Customer Typing Revisited (Phase #2 Revisited); 1.2 Horizontal Segmentation; 1.3 Definition of Some Terms and a Conclusion; Reference; 2 Research Challenges; Abstract ; 2.1 Media Understanding Oriented Research; 2.1.1 Understanding Text; 2.1.2 Understanding the Still Image; 2.1.3 Understanding the Moving Image; 2.2 Sentiment Detection Oriented Research; 2.2.1 Sentiment Analysis on the Social Networks.
- 2.2.2 Sentiment Analysis Using Neuro-EconomyReferences; 3 Case Studies; Abstract ; 3.1 Case #1-Veterinary Hospital and Pet Care Insurance; 3.2 Case #2-Louisiana Coast Spill; 3.3 Case #3-Higher Education Student Enrolment; 3.4 Case #4-Perfect Healthy Breakfast Cereal; 3.5 Case #5-Banking Industry; 4 The Infrastructure Framework for Mind Genomics; Abstract ; References; 5 An Efficient Technological Support for Mind Genomics; Abstract ; Further Readings; 6 The Epilogue; Abstract ; 6.1 Further Readings About Dataflow Supercomputing, Part #1: Educational Books and Papers.