Adcreep : the case against modern marketing /

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Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bartholomew, Mark, 1971- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017.
Temas:
Advertising laws > United States.
Marketing > Law and legislation > United States.
Advertising > Social aspects > United States.
Marketing > Social aspects > United States.
Publicité > Aspect social > États-Unis.
Marketing > Aspect social > États-Unis.
LAW > Military.
Advertising laws
Advertising > Social aspects
Marketing > Law and legislation
Marketing > Social aspects
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Advertising on trial
  • Colonizing new advertising spaces
  • The new market research
  • From market share to mindshare
  • Sellebrity
  • Stopping adcreep.

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