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Adcreep : the case against modern marketing /

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bartholomew, Mark, 1971- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Adcreep :  |b the case against modern marketing /  |c Mark Bartholomew. 
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264 1 |a Stanford, California :  |b Stanford Law Books, an imprint of Stanford University Press,  |c 2017. 
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504 |a Includes bibliographical references and index. 
505 0 |a Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep. 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
520 |a Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies. 
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650 0 |a Advertising laws  |z United States. 
650 0 |a Marketing  |x Law and legislation  |z United States. 
650 0 |a Advertising  |x Social aspects  |z United States. 
650 0 |a Marketing  |x Social aspects  |z United States. 
650 6 |a Publicité  |x Aspect social  |z États-Unis. 
650 6 |a Marketing  |x Aspect social  |z États-Unis. 
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650 7 |a Marketing  |x Social aspects  |2 fast 
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