Maximize your school marketing /

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lockhart, Johanna M., 1943- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, [2016]
Temas:
Education > Marketing.
Schools > Public relations.
Educational fund raising.
Éducation > Collecte de fonds.
EDUCATION > Administration > General.
EDUCATION > Organizations & Institutions.
Education > Marketing
Educational fund raising
Schools > Public relations
Acceso en línea:Texto completo

MARC

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020 |z 1475829981  |q (cloth ;  |q alk. paper) 
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100 1 |a Lockhart, Johanna M.,  |d 1943-  |e author. 
245 1 0 |a Maximize your school marketing /  |c Johanna M. Lockhart. 
264 1 |a Lanham :  |b Rowman & Littlefield,  |c [2016] 
300 |a 1 online resource 
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505 0 |a Technology and social media -- Media relations -- Building community partnerships -- Public relations, inside and out -- Fund raising. 
588 0 |a Print version record and CIP data provided by publisher. 
520 |a Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Education  |x Marketing. 
650 0 |a Schools  |x Public relations. 
650 0 |a Educational fund raising. 
650 6 |a Éducation  |x Collecte de fonds. 
650 7 |a EDUCATION  |x Administration  |x General.  |2 bisacsh 
650 7 |a EDUCATION  |x Organizations & Institutions.  |2 bisacsh 
650 7 |a Education  |x Marketing  |2 fast 
650 7 |a Educational fund raising  |2 fast 
650 7 |a Schools  |x Public relations  |2 fast 
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776 0 8 |i Print version:  |a Lockhart, Johanna M., 1943-  |t Maximize your school marketing.  |d Lanham : Rowman & Littlefield, [2016]  |z 9781475829983  |w (DLC) 2016027094 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4730836  |z Texto completo 
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