Public Relations for the Public Good : How PR Has Shaped America's Social Movements.

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our n...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Louis Capozzi; Shelley Spector
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Business Expert Press, 2016.
Colección:Public relations collection.
Temas:
Public relations > United States > Case studies.
Social movements > Public relations > United States.
Relations publiques > États-Unis > Études de cas.
Mouvements sociaux > Relations publiques > États-Unis.
Public relations
United States
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Public Relations for the Public Good: How PR has shaped America's Social Movements; Contents; Preface; Introduction; CHAPTER 1: The Public Relations Campaign to Free Rosa Lee Ingram; CHAPTER 2: A Public Relations-Driven Evolution; CHAPTER 3: Fostering a New Black Identity; CHAPTER 4: Michael Sam Makes Great Gains for the LGBT Movement; CHAPTER 5: The War on Tobacco; CHAPTER 6: The Campaign for Tobacco-Free Kids; CHAPTER 7: When Music is the Message; CHAPTER 8: Battling the Tide of Public Opinion to Build Support for a Jewish State.
  • CHAPTER 9: Feminism from The Feminine Mystique to Lean InCHAPTER 10: The American Civil Rights Movement; CHAPTER 11: The Triangle Shirtwaist Factory Fire and the Rise of the Labor Safety Movement; CHAPTER 12: The Fight against Income Inequality; CHAPTER 13: Taking Depression out of the Closet; CHAPTER 14: The Temperance Movement; References; About the Authors; Index; Ad Page; Back Cover.

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