Cargando…
Public Relations for the Public Good : How PR Has Shaped America's Social Movements.
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our n...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Business Expert Press,
2016.
|
| Colección: | Public relations collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn957318373 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 160916s2016 xx ob 001 0 eng d | ||
| 040 | |a IDEBK |b eng |e pn |c IDEBK |d EBLCP |d OCLCQ |d MERUC |d UAB |d IDB |d OCLCO |d OCLCF |d OCLCQ |d EZ9 |d INT |d OCLCQ |d H9Z |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 1631573829 |q (ebk) | ||
| 020 | |a 9781631573828 | ||
| 020 | |z 1631573810 | ||
| 020 | |z 9781631573811 | ||
| 029 | 1 | |a AU@ |b 000062327314 | |
| 035 | |a (OCoLC)957318373 | ||
| 037 | |a 949449 |b MIL | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HD59.5 |b .C266 2016 | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Louis Capozzi; Shelley Spector. | |
| 245 | 1 | 0 | |a Public Relations for the Public Good : |b How PR Has Shaped America's Social Movements. |
| 260 | |b Business Expert Press, |c 2016. | ||
| 300 | |a 1 online resource (150) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Public relations collection, |x 2157-3476 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Public Relations for the Public Good: How PR has shaped America's Social Movements; Contents; Preface; Introduction; CHAPTER 1: The Public Relations Campaign to Free Rosa Lee Ingram; CHAPTER 2: A Public Relations-Driven Evolution; CHAPTER 3: Fostering a New Black Identity; CHAPTER 4: Michael Sam Makes Great Gains for the LGBT Movement; CHAPTER 5: The War on Tobacco; CHAPTER 6: The Campaign for Tobacco-Free Kids; CHAPTER 7: When Music is the Message; CHAPTER 8: Battling the Tide of Public Opinion to Build Support for a Jewish State. | |
| 505 | 8 | |a CHAPTER 9: Feminism from The Feminine Mystique to Lean InCHAPTER 10: The American Civil Rights Movement; CHAPTER 11: The Triangle Shirtwaist Factory Fire and the Rise of the Labor Safety Movement; CHAPTER 12: The Fight against Income Inequality; CHAPTER 13: Taking Depression out of the Closet; CHAPTER 14: The Temperance Movement; References; About the Authors; Index; Ad Page; Back Cover. | |
| 504 | |a Includes bibliographical references (pages 149-170) and index. | ||
| 520 | 3 | |a While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations |z United States |v Case studies. | |
| 650 | 0 | |a Social movements |x Public relations |z United States. | |
| 650 | 6 | |a Relations publiques |z États-Unis |v Études de cas. | |
| 650 | 6 | |a Mouvements sociaux |x Relations publiques |z États-Unis. | |
| 650 | 7 | |a Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a Case studies |2 fast | |
| 758 | |i has work: |a Public relations for the public good (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGWF3tBGt7yDQBP7pYgjfq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781631573811 |
| 830 | 0 | |a Public relations collection. |x 2157-3476 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4649459 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4649459 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis35540920 | ||
| 994 | |a 92 |b IZTAP | ||