Transformations : social marketing and social change - macro, meso and micro perspectives /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Brennan, Linda (Editor ), Fry, Marie-Louise (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Emerald, 2016.
Colección:Journal of social marketing ; v. 6, no. 3.
Temas:
Social marketing.
Marketing social.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Social marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; EDITORIAL ADVISORY BOARD; Guest editorial; Social marketing's consumer myopia; Community resilience and the multiple levels of social change; Understanding the midstream environment within a social change systems continuum; Midstream social marketing and the co-creation of public services; Social capital stories behind young women's drinking practices

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