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Big strategy and little strategy /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Plowman, Kenneth (Editor )
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Bradford, England] : Emerald Group Publishing Limited, 2016.
Colección:	Journal of communication management ; v. 20, no. 3.
Temas:	Communication in management. Communication in organizations. Business communication. Communication en gestion. Communication dans les organisations. Communication dans l'entreprise. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Business communication Communication in management Communication in organizations
Acceso en línea:	Texto completo

Tabla de Contenidos:

Cover ; Editorial advisory board ; Editorial ; A practice perspective on strategic communication ; How dominant coalition members' values and perceptions impact their perceptions of public relations participation in organizational decision making ; Strategic predisposition in communication management ; Message strategies in smartphone patent battles