MARC

LEADER 00000cam a2200000 i 4500
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003 OCoLC
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006 m o d
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008 160823s2016 enk ob 000 0 eng d
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d N$T  |d YDX  |d EBLCP  |d OCLCF  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO 
019 |a 957185595  |a 957437310 
020 |a 9781786357991  |q (electronic bk.) 
020 |a 1786357992  |q (electronic bk.) 
020 |z 9781786357984 
029 1 |a AU@  |b 000070391979 
035 |a (OCoLC)957156950  |z (OCoLC)957185595  |z (OCoLC)957437310 
050 4 |a HD30.3 
072 7 |a BUS  |x 082000  |2 bisacsh 
072 7 |a BUS  |x 041000  |2 bisacsh 
072 7 |a BUS  |x 042000  |2 bisacsh 
072 7 |a BUS  |x 085000  |2 bisacsh 
082 0 4 |a 658.4/5  |2 23 
049 |a UAMI 
245 0 0 |a Big strategy and little strategy /  |c [editor], Kenneth Plowman. 
264 1 |a [Bradford, England] :  |b Emerald Group Publishing Limited,  |c 2016. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Journal of communication management ;  |v volume 20, number 3 
504 |a Includes bibliographical references. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed September 19, 2016). 
505 0 |a Cover ; Editorial advisory board ; Editorial ; A practice perspective on strategic communication ; How dominant coalition members' values and perceptions impact their perceptions of public relations participation in organizational decision making ; Strategic predisposition in communication management ; Message strategies in smartphone patent battles 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Communication in management. 
650 0 |a Communication in organizations. 
650 0 |a Business communication. 
650 6 |a Communication en gestion. 
650 6 |a Communication dans les organisations. 
650 6 |a Communication dans l'entreprise. 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Business communication  |2 fast 
650 7 |a Communication in management  |2 fast 
650 7 |a Communication in organizations  |2 fast 
700 1 |a Plowman, Kenneth,  |e editor. 
776 0 8 |i Print version:  |a Gregory, Anne.  |t Big strategy and little strategy.  |d Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016  |z 9781786357984 
830 0 |a Journal of communication management ;  |v v. 20, no. 3. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4649496  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL4649496 
938 |a EBSCOhost  |b EBSC  |n 1339439 
938 |a YBP Library Services  |b YANK  |n 13129722 
994 |a 92  |b IZTAP