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|a UAMI
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|a Big strategy and little strategy /
|c [editor], Kenneth Plowman.
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264 |
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1 |
|a [Bradford, England] :
|b Emerald Group Publishing Limited,
|c 2016.
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300 |
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|a 1 online resource
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|a text
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|a Journal of communication management ;
|v volume 20, number 3
|
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|a Includes bibliographical references.
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588 |
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|a Online resource; title from PDF title page (EBSCO, viewed September 19, 2016).
|
505 |
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|a Cover ; Editorial advisory board ; Editorial ; A practice perspective on strategic communication ; How dominant coalition members' values and perceptions impact their perceptions of public relations participation in organizational decision making ; Strategic predisposition in communication management ; Message strategies in smartphone patent battles
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Communication in management.
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650 |
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|a Communication in organizations.
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|a Business communication.
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650 |
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|a Communication en gestion.
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|a Communication dans les organisations.
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650 |
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6 |
|a Communication dans l'entreprise.
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650 |
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|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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650 |
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|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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650 |
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
650 |
|
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
650 |
|
7 |
|a Business communication
|2 fast
|
650 |
|
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|a Communication in management
|2 fast
|
650 |
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|a Communication in organizations
|2 fast
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|a Plowman, Kenneth,
|e editor.
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776 |
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|i Print version:
|a Gregory, Anne.
|t Big strategy and little strategy.
|d Bradford, West Yorkshire : Emerald Group Publishing Limited, ©2016
|z 9781786357984
|
830 |
|
0 |
|a Journal of communication management ;
|v v. 20, no. 3.
|
856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4649496
|z Texto completo
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