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Technology-as-a-service playbook : how to grow a profitable subscription business /

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-ma...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lah, Thomas (Autor), Wood, J. B. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Burleston, England] : Technology Services Industry Association, 2016.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the \"as-a-service\" model to put your company on a path to profitable growth. This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs. They will also directly impact the vast network of channel partners. After all, its not just about building recurring revenue, its about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business model
Descripción Física:1 online resource (363 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:0986046248
9780986046247