Handbook of anthropology in business /

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"In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Denny, Rita Mary Taylor, 1956- (Editor ), Sunderland, Patricia L. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, an imprint of Taylor & Francis Group, [2016]
Temas:
Business anthropology.
Affaires > Aspect anthropologique.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Business anthropology
handbooks.
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Sect. I. Dynamics of tension, forces of change
  • sect. II. Boundaries breached and blurred
  • sect. III. Plying the trade
  • sect. IV. The energy of memes
  • sect. V. Muses for engagement.
  • Introduction / Patricia Sunderland, Rita Denny
  • Section I. Dynamics of tension, forces of change : De-anthropologizing ethnography: a historical perspective on the commodification of ethnography as a business service / Marietta L. Baba
  • Theorizing business & anthropology / Brian Moeran
  • Decentering the origin story of anthropology & business: the British experience since 1950 / Simon Roberts
  • Professional anthropology & training in France / Dominique Desjeux
  • Living in business schools, writing consumer culture / Eric J. Arnould, Craig J. Thompson
  • Methodological rebellion: overcoming the quantitative-qualitative divide / Neal H. Patel
  • Section II. Boundaries breached and blurred : Making markets emerge: enumeration, "development," & technology markets / Dawn Nafus
  • Design ethnography, public policy, & public services: rendering collective issues doable & at human scale / Lucy Kimbell
  • The anthropologist as IT troubleshooter on Wall Street / Patricia Ensworth
  • Management consulting in times of austerity: sustainability & the business-place-community nexus in Italy / Dipak R. Pant
  • Opportunity & challenge in the health care industry: anthropological inroads in France / Sophie Alami
  • Anthropology in a design, engineering, & commerce curriculum / Lisa DiCarlo, Heather McGowan, Sarah Rottenberg
  • The anthropology of business & administration in Japan / John L. McCreery, Keiko Yamaki
  • Work practice studies as anthropology / Melissa Cefkin
  • Section III. Plying the Trade : The good anthropologist: questioning ethics in the workplace / Kathi R. Kitner
  • The sustaining impact of anthropology in business: the "shelf life" of data / Martha Cotton
  • Notes from the periphery: ethnography & business in the Czech Republic / Kateřina Ailová, Jaroslav Cír, Kateřina Sv. Gillárová
  • Training the next generation: business anthropology at the University of North Texas / Susan Squires, Christina Wasson, Ann Jordan
  • Configuring family, kinship, & natural cosmology: branding pet food / Maryann McCabe
  • Ethnography guiding brand strategy: rum & real blokes / Nick Agafonoff, Julien Cayla, Belinda Heath
  • The life of a cult object before, during, & after an ethnographic study: The HP 12c financial calculator / Bernard Cova
  • Able to fly: temporality, visibility, & the disabled airline passenger / Kenneth C. Erickson
  • Mediating business process models with an anthropological voice: "double-level language" in the Norwegian oil industry / Vidar Hepsø
  • Decoding culture: Cultural insight & semiotics in Britain / Cato Hunt, Sam Barton
  • Hook to plate social entrepreneurship: an ethnographic approach to driving sustainable change in the global fishing industry / Jay Hasbrouck, Charley Scull
  • Section IV. The Energy of Memes : A crisis of representation?: Anthropology in the popular business media / Sarah J.S. Wilner
  • How "the user" frames what designers see: what cultural analysis does to change the frame / Megan Neese
  • Recognizing agile / Natalie Hanson
  • Business anthropology in China / Tian Guang
  • In pursuit of strategy: anthropologists in advertising / Robert J. Morais
  • Nationalism, identity, & consumption / Sakari Tamminen, Otto Utti, Johannes Suikkanen
  • Rethinking Russian history & identity through consumer culture / Lyubava Shatokhina
  • Brand fortitude in moments of consumption / Nina Diamond, Mary Ann McGrath, John F. Sherry, Jr., Robert V. Kozinets, Albert M. Muñiz, Jr., Stefania Borghini
  • Live fieldnoting: creating more open ethnography / Tricia Wang
  • Ethnography in digital spaces: ethnography of virtual worlds, netnography, & digital ethnography / Alessandro Caliandro
  • Section V. Muses for engagement : From strategy to equipped serendipity: lessons from Ezio, the Black Angel of Florence / Franck Cochoy
  • An anthropology of the senses: tracing the future of sensory marketing in brand rituals / Timothy de Waal Malefyt
  • Doing anthropology, doing business / Charles N. Darrah, Alicia Dornadic
  • Glimpses from the blogosphere / Sarah Teitler
  • Between the idea & the reality falls the shadow: a true, semifactual tale of professional despair / Martin Høyem
  • Seduction in the field: meditations on building rapport through the ethnographic camera lens / Bruno Moynié
  • Applied netnography: an appropriate appropriation? / Robert V. Kozinets
  • Applied cultural analysis: ethnography as compositional practice / Tom O'Dell, Robert Willim.

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