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Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
De Gruyter Oldenbourg,
[2016]
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| Edición: | 2nd, revised and updated edition. |
| Colección: | De Gruyter textbook.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction ; 1. How to Combine Theory and Business Practice?; 1.1 About Theory ; 1.2 Qualitative, Quantitative, and Mixed Research Methods ; 1.3 Cases Studies: Why, How, and What? ; 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? ; 1.4.1 Company background.
- 1.4.2 The market at the beginning of the 21st century 1.4.3 What comes next? ; Bibliography ; 2. Internationalization Theories; 2.1 The International Product Life-Cycle Theory ; 2.1.1 Market entry according to the product life-cycle phase ; 2.1.2 Review of Vernon's model ; 2.2 Location Concepts.
- 2.2.1 Historical foundations 2.2.2 Location factors ; 2.2.2.1 The macro environment ; 2.2.2.2 The industry environment ; 2.2.2.3 The case study of Sharp (Japan): Leader in liquid crystal display technology
- and then? ; 2.2.2.3.1 Company origins.
- 2.2.2.3.2 Technological pioneer in LCD technology 2.2.2.3.3 The development of Sharp's operations in Europe ; 2.2.3 The Diamond Model ; 2.2.4 Review of the location concepts ; 2.2.5 Case study: Market entry of Asian high-technology firms in Europe.
- 2.2.5.1 Location-specific macro analysis 2.2.5.2 Business activities of high-tech firms from the Far East: A country perspective ; 2.3 The Internalization Theory ; 2.3.1 The issue of transaction costs ; 2.3.2 Emergence of multinational enterprises.