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Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
De Gruyter Oldenbourg,
[2016]
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| Edición: | 2nd, revised and updated edition. |
| Colección: | De Gruyter textbook.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Glowik, Mario. | |
| 245 | 1 | 0 | |a Market Entry Strategies : |b Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi / |c Mario Glowik. |
| 250 | |a 2nd, revised and updated edition. | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter Oldenbourg, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (251 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a De Gruyter Textbook | |
| 546 | |a In English. | ||
| 588 | 0 | |a Online resource; title from PDF title page (publisher's Web site, viewed January 06, 2016). | |
| 505 | 0 | |a Introduction ; 1. How to Combine Theory and Business Practice?; 1.1 About Theory ; 1.2 Qualitative, Quantitative, and Mixed Research Methods ; 1.3 Cases Studies: Why, How, and What? ; 1.4 The Case Study of Panasonic: Do You Believe in its Future Business? ; 1.4.1 Company background. | |
| 505 | 8 | |a 1.4.2 The market at the beginning of the 21st century 1.4.3 What comes next? ; Bibliography ; 2. Internationalization Theories; 2.1 The International Product Life-Cycle Theory ; 2.1.1 Market entry according to the product life-cycle phase ; 2.1.2 Review of Vernon's model ; 2.2 Location Concepts. | |
| 505 | 8 | |a 2.2.1 Historical foundations 2.2.2 Location factors ; 2.2.2.1 The macro environment ; 2.2.2.2 The industry environment ; 2.2.2.3 The case study of Sharp (Japan): Leader in liquid crystal display technology -- and then? ; 2.2.2.3.1 Company origins. | |
| 505 | 8 | |a 2.2.2.3.2 Technological pioneer in LCD technology 2.2.2.3.3 The development of Sharp's operations in Europe ; 2.2.3 The Diamond Model ; 2.2.4 Review of the location concepts ; 2.2.5 Case study: Market entry of Asian high-technology firms in Europe. | |
| 505 | 8 | |a 2.2.5.1 Location-specific macro analysis 2.2.5.2 Business activities of high-tech firms from the Far East: A country perspective ; 2.3 The Internalization Theory ; 2.3.1 The issue of transaction costs ; 2.3.2 Emergence of multinational enterprises. | |
| 520 | |a This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm's proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Globalization. | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 7 | |a globalism. |2 aat | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Globalization |2 fast | |
| 758 | |i has work: |a Market entry strategies (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG39PJjDRdr3jjBRXTJdQq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Glowik, Mario. |t Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi. |d Berlin/Boston : De Gruyter, ©2016 |z 9783110425925 |
| 830 | 0 | |a De Gruyter textbook. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4451853 |z Texto completo |
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