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Media Convergence Handbook - Vol. 2 : Firms and User Perspectives
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2016
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| Colección: | Media business and innovation.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Media Convergence Handbook - Vol. 2 : |b Firms and User Perspectives |
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2016 | |
| 300 | |a 1 online resource (XI, 473 pages 125 illustrations, 103 illustrations in color.) |b online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Media Business and Innovation | |
| 505 | 0 | |a Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook | |
| 520 | 8 | |a The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint | |
| 504 | |a Includes bibliographical references. | ||
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 540 | |a Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. |5 WlAbNL | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Information technology. | |
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Business and Management | |
| 650 | 0 | |a Media Management | |
| 650 | 0 | |a IT in Business | |
| 650 | 0 | |a Innovation/Technology Management | |
| 650 | 0 | |a Electronic data processing. | |
| 650 | 0 | |a Management |x Data processing. | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Gestion. | |
| 650 | 6 | |a Technologie de l'information. | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 7 | |a businesses (business enterprises) |2 aat | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a information technology. |2 aat | |
| 650 | 7 | |a business (commercial function) |2 aat | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
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| 650 | 7 | |a Business |x Data processing |2 fast | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Information technology |2 fast | |
| 650 | 7 | |a Management |2 fast | |
| 700 | 1 | |a Lugmayr, Artur, |e editor | |
| 700 | 1 | |a Dal Zotto, Cinzia, |e editor | |
| 758 | |i has work: |a Media convergence handbook Vol. 2 Firms and user perspectives (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3rmW639BVbryYkX4DvVbq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| 830 | 0 | |a Media business and innovation. | |
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