Build your reputation : grow your personal brand for career and business success /

"Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brown, Rob, 1965- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2016.
Temas:
Success in business.
Reputation.
Branding (Marketing)
Social networks.
Social Support
Succès dans les affaires.
Réputation.
Stratégie de marque.
Réseaux sociaux.
branding.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Reputation
Social networks
Success in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • BUILD YOUR REPUTATION: GROW YOUR PERSONAL BRAND FOR CAREER AND BUSINESS SUCCESS
  • Contents
  • Introduction
  • The new world of reputation
  • Your career playbook for a life of fulfilment
  • Problems this book may solve for you
  • This book in a nutshell
  • The four reputational toolboxes
  • The reputation vault
  • Part One Laying the Foundations
  • 1 Why Build Your Reputation?
  • One of the lucky ones
  • What exactly is a reputation?
  • The reason everyone pays
  • You already have a reputation
  • The dangers of a poor (or no) reputation
  • Reputation is the ultimate social proof
  • The nine unbreakable rules of reputation
  • Rule 1: You can't totally control your reputation
  • Rule 2: Reputation is not a quick fix
  • Rule 3: Reputation is not celebrity
  • Rule 4: Your reputation will be attacked
  • Rule 5: Perception = Reality
  • Rule 6: Lack of scandal does not mean a good reputation
  • Rule 7: Everything is in the public domain
  • Rule 8: You can have multiple reputations
  • Rule 9: Invisibility is not an option
  • The importance of reputation for leaders
  • Career success means reputational scrutiny
  • Everybody is a leader and an influencer
  • Your reputation drives company success
  • When leaders get reputation wrong
  • Summary
  • Why you should build your reputation
  • 2 Setting The Scene
  • The Career Game
  • Your primary objective
  • work on your terms
  • The components of 'work on your terms'
  • Introducing the career game
  • A game with no opt-out
  • The object of the career game
  • The four players in the career game
  • The power of the plan and the action
  • Playing to win the career game
  • So good they can't ignore you
  • A game worth playing
  • The ultimate rewards
  • No guarantees
  • Summary: Setting the scene
  • the career game
  • 3 Your Reputation Game Plan
  • The ultimate aim of the career game.
  • Whats your current reputation?
  • Core component 1: Your character
  • Core component 2. Your personality
  • Core component 3: Your strengths
  • Core component 4. Your passions
  • Eight ways to define your current reputation
  • 1. Whats in your red box?
  • 2. The reality gap exercise
  • 3. The SWOT analysis
  • 4. Peer appraisal
  • 5. UVP analysis
  • 6. Core competences exercise
  • 7. Psychometric tests
  • 8. The ultimate test
  • self-assessment
  • What to do if you have no reputation
  • Summary: Your reputation game plan
  • 4 The Networking Blueprint
  • The power of your network in reputation building
  • Calibrating your network
  • The three approaches to build your network
  • Approach 1: Filling the buckets
  • Approach 2: Building the dream team
  • Approach 3: Taking the RAP route
  • Summary: The networking blueprint
  • 5 The Authority Blueprint
  • The power of your contribution in reputation building
  • Corporate environment, entrepreneurial thinking
  • The payoff for authority status
  • Your contribution your content
  • Stand-out contributions are unique
  • The four types of authority
  • Your network becomes your messengers
  • Choose your platform
  • Select and grow your audience
  • Thought leadership comes from content
  • Summary: The authority blueprint
  • Part Two The Four Reputational Toolboxes
  • How to use the four reputation toolboxes
  • Overview 1
  • Your PROFILE toolbox: Visibility
  • Overview 2
  • Your POSITIONING toolbox: Authority
  • Overview 3
  • Your PERSONAL BOARD toolbox: Network
  • Overview 4
  • Your PROFESSIONAL toolbox: Performance
  • 6 Your Profile Toolbox: Visibility
  • Visibility
  • connections
  • prominence
  • Summary: Profile toolbox
  • 7 Your Positioning Toolbox: Authority
  • Content- contribution- authority
  • Summary: Positioning board toolbox
  • 8 Your Personal Board Toolbox: Network
  • Network
  • advocates
  • leverage.

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