Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /

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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Petruzzellis, Luca (Editor ), Winer, Russell S. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Switzerland : Springer, ©2016.
Colección:Developments in marketing science,
Temas:
Marketing > Congresses.
Marketplaces > Congresses.
Internet marketing > Congresses.
Customer relations > Management > Congresses.
Leadership > Congresses.
Marketing > Congrès.
Places du marché > Congrès.
Marketing sur Internet > Congrès.
Leadership > Congrès.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Internet marketing
Leadership
Marketing
Marketplaces
Congress
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo

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