Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /

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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Petruzzellis, Luca (Editor ), Winer, Russell S. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Switzerland : Springer, ©2016.
Colección:Developments in marketing science,
Temas:
Marketing > Congresses.
Marketplaces > Congresses.
Internet marketing > Congresses.
Customer relations > Management > Congresses.
Leadership > Congresses.
Marketing > Congrès.
Places du marché > Congrès.
Marketing sur Internet > Congrès.
Leadership > Congrès.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Internet marketing
Leadership
Marketing
Marketplaces
Congress
proceedings (reports)
Conference papers and proceedings
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo
Descripción
Sumario:This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today's turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Descripción Física:1 online resource (xxxiii, 987 pages 23 illustrations, 11 illustrations in color.) : online resource
Bibliografía:Includes bibliographical references.
ISBN:9783319298771
3319298771
ISSN:2363-6165

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