Cargando…
Fundamentals of school marketing /
Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an unde...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Maryland :
Rowman & Littlefield,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn952942921 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 160701s2016 mdu ob 000 0 eng | ||
| 010 | |a 2016030912 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCF |d YDX |d IDEBK |d EBLCP |d N$T |d OCLCO |d OCLCQ |d UKAHL |d OCLCQ |d K6U |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 958455011 |a 960277593 |a 962844381 | ||
| 020 | |a 9781475829976 |q (Electronic) | ||
| 020 | |a 1475829973 |q (Electronic) | ||
| 020 | |z 9781475829952 |q (cloth ; |q alk. paper) | ||
| 020 | |z 1475829965 | ||
| 020 | |z 1475829957 | ||
| 020 | |z 9781475829969 |q (pbk. ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000057863616 | |
| 029 | 1 | |a AU@ |b 000071376607 | |
| 035 | |a (OCoLC)952942921 |z (OCoLC)958455011 |z (OCoLC)960277593 |z (OCoLC)962844381 | ||
| 037 | |a 954014 |b MIL | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 050 | 0 | 0 | |a LB2847 |
| 072 | 7 | |a BUS |x 070000 |2 bisacsh | |
| 082 | 0 | 0 | |a 338.4/337 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lockhart, Johanna, |d 1971- | |
| 245 | 1 | 0 | |a Fundamentals of school marketing / |c Johanna M. Lockhart. |
| 264 | 1 | |a Lanham, Maryland : |b Rowman & Littlefield, |c 2016. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Schools |z United States |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Schools |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 758 | |i has work: |a Fundamentals of school marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGMBrppGrTWGwCD7GRjYMX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Lockhart, Johanna, 1971- |t Fundamentals of school marketing. |d Lanham, Maryland : Rowman & Littlefield, 2016 |z 9781475829952 |w (DLC) 2016028741 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4677054 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30694496 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4677054 | ||
| 938 | |a EBSCOhost |b EBSC |n 1351173 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis34598746 | ||
| 938 | |a YBP Library Services |b YANK |n 13162150 | ||
| 994 | |a 92 |b IZTAP | ||