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Reputation Strategy and Analytics in a Hyper-Connected World.
"Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provid...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Somerset :
Wiley,
2016.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Foster, Chris. | |
| 245 | 1 | 0 | |a Reputation Strategy and Analytics in a Hyper-Connected World. |
| 260 | |a Somerset : |b Wiley, |c 2016. | ||
| 300 | |a 1 online resource (154 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Reputation Strategy and Analytics in a Hyper-Connected World; Contents; Acknowledgments; Introduction; Brand Does Not Equal Reputation; Reputation Strategy: The Proof of a Successful Brand Management Program; A Delicate Balance of Multiple Inputs; New Tools for Extracting Value from Streams of Data; Reputation Exists in a Complex Communications Ecosystem; Prediction Is Key to Better Outcomes; Reputation Is Not a Momentary Phenomenon; Don't Try This at Home; Net Takeaway; Chapter One Welcome to the Networked Ecosystem; Changing the Culture; The Digital Revolution Has Rewritten the Rules. | |
| 505 | 8 | |a Collaborating, Crowdsourcing, and Co-CreatingConstant Change Is the New Normal: Welcome to the "Always On" Era; Dynamic Engagement versus Traditional Communication; Applying the ER Model to PR; Consider the Communication Ecosystem; Follow the Conversation-Wherever It Goes; Time Is Not on Our Side; Go with the Data? Not Always . . .; Four Common Mistakes; Note; Chapter Two Progress through the Revolutionary Storm: Why Data Science Matters; Taking an Iterative Approach; Not a Replacement for Good Judgment; Blending and Observing Data in Real Time; Combining Data Science and Behavioral Economics. | |
| 505 | 8 | |a Break Down the SilosOvercoming Big Data Fatigue; Note; Chapter Three The Digital Media Revolution Creates Completely New Business Models; Relational versus Transactional; Chapter Four Breaking the Branding Sound Barrier: The Role of Reputation Strategy; The Dark Matter of Marketing; Why Reputation Matters; Building Reputation over Time; Boots on the Ground; Chapter Five Reputation and Your Brand's DNA; New Times Demand New Ideas; Put Your Best Foot Forward; Customers Reward Brands That Share Information; Note; Chapter Six The Economics of Reputation; Reputation: An Asset of Increasing Value. | |
| 505 | 8 | |a A Competitive FactorIn Pursuit of "Perfect Information"; Who Owns Reputation?; Reputation, Risk, and Creating Opportunity; Chapter Seven Co-Creation Is Essential for Aligning Brands and Customers; Relationships Still Matter; Shared and Aligned Values; Have We Reached the Summit?; The Realm of Reverse Marketing; It's Not a Race-It's a Dance; Don't Forget about IT; It Isn't Easy Being Transparent; Note; Chapter Eight The Data Safety Net: Leveraging Evidence in the Midst of Crisis; Word of Mouth versus Digital Listening; Understanding When a Message Resonates. | |
| 505 | 8 | |a Chapter Nine Reputational PartneringDeveloping an Objective Process; Partnerships Are Essential; Employee Engagement; Generating Value for All Parties; Chapter Ten The Reputation Culture; Focus on the Customer Experience; Back to the Future?; A/B Testing and Randomized Controlled Trials; Managing Change; Note; Chapter Eleven The Reputation Payoff: The High Stakes of Crisis Leadership; The Crisis Never Reads Your Plan; Dealing with the Psychology of Crisis; Notes; Chapter Twelve The Future of Reputation Strategy; What Next?; Conclusion; Recommended Reading; About the Book; Meet Our Experts. | |
| 500 | |a About the Author. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies & mdash; there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow"-- |c Provided by publisher. | ||
| 520 | |a "This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case"-- |c Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Communication in management. | |
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| 650 | 6 | |a Communication en gestion. | |
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| 650 | 7 | |a Communication in management |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Foster, Chris. |t Reputation Strategy and Analytics in a Hyper-Connected World. |d Somerset : Wiley, ©2016 |z 9781119052494 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4572956 |z Texto completo |
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