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Destinační management jako nástroj regionální politiky cestovního ruchu /

The monograph deals with the theoretical-methodological basis of destination management as a specific form of managing that is applied in the field of tourism. The monograph is based on the premise that tourism is a major factor in regional development and therefore it covers the tourism policy issu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Holešinská, Andrea
Formato: Electrónico eBook
Idioma:Checo
Publicado: Brno : Masarykova univerzita, Ekonomicko-správní fakulta, 2012.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Holešinská, Andrea. 
245 1 0 |a Destinační management jako nástroj regionální politiky cestovního ruchu /  |c Andrea Holešinská. 
260 |a Brno :  |b Masarykova univerzita, Ekonomicko-správní fakulta,  |c 2012. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
520 |a The monograph deals with the theoretical-methodological basis of destination management as a specific form of managing that is applied in the field of tourism. The monograph is based on the premise that tourism is a major factor in regional development and therefore it covers the tourism policy issue concerning the institutional instrument of regional tourism policy which is able to provide effective tourism development in a region. Besides the theoretical base, the monograph presents results of several researches that prove the application of destination management into practice. Foreign expe. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Tourism  |z Czech Republic. 
650 0 |a Tourism  |z Czech Republic  |x Management. 
650 0 |a Tourism  |x Government policy  |z Czech Republic. 
650 6 |a Tourisme  |x Politique gouvernementale  |z République tchèque. 
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650 7 |a Tourism  |2 fast 
650 7 |a Tourism  |x Government policy  |2 fast 
650 7 |a Tourism  |x Management  |2 fast 
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