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Destinační management jako nástroj regionální politiky cestovního ruchu /
The monograph deals with the theoretical-methodological basis of destination management as a specific form of managing that is applied in the field of tourism. The monograph is based on the premise that tourism is a major factor in regional development and therefore it covers the tourism policy issu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Checo |
| Publicado: |
Brno :
Masarykova univerzita, Ekonomicko-správní fakulta,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The monograph deals with the theoretical-methodological basis of destination management as a specific form of managing that is applied in the field of tourism. The monograph is based on the premise that tourism is a major factor in regional development and therefore it covers the tourism policy issue concerning the institutional instrument of regional tourism policy which is able to provide effective tourism development in a region. Besides the theoretical base, the monograph presents results of several researches that prove the application of destination management into practice. Foreign expe. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 8021081716 9788021081710 |