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This book aims to make the readers acquainted with the problems of creating value based on the utilization of means of information and communication technology with customers and suppliers. The first chapter introduces the reader to various concepts of value, categories and dimensions of value and d...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Checo |
| Publicado: |
Brno :
Masarykova Univerzita,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book aims to make the readers acquainted with the problems of creating value based on the utilization of means of information and communication technology with customers and suppliers. The first chapter introduces the reader to various concepts of value, categories and dimensions of value and definition of this term for the issue of value creation in business networks and chains, including approaches to measuring value. In the second chapter, key theoretical approaches to the management of value creation in supplier-customer relationships are analyzed. The third chapter is devoted to summ. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9788021081673 8021081678 |